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Research papers

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David A. Luery
Company: KANTAR TNS Malaysia
April 1, 2001
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Citation

Luery, D. A. (2001a, April 01). Understanding the prescribing decision. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-prescribing-decision


Research papers

Understanding the prescribing decision

By understanding the role that patient factors play in the prescribing decision, pharmaceutical marketers will be better able to understand the behavior of their customers and in turn be better able to market their products to their...

Catalogue: ESOMAR Global Healthcare 2002
Author: David A. Luery
Company: KANTAR TNS Malaysia
June 15, 2000
×

Citation

Luery, D. A. (2000a, June 15). Understanding the prescribing decision . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-the-prescribing-decision-